The study looked at how different aspects of customer relationship management (CRM) in hotels in Kashmir affect customer satisfaction. They found that customer orientation, managing knowledge, and CRM organization all have a positive impact on customer satisfaction. However, the use of CRM-based technology only has a weak effect on satisfaction, suggesting that hotels should use technology to analyze customer information and create personalized products. Implementing an effective CRM strategy can help hotels improve customer satisfaction, build long-term relationships, and increase profitability. This research provides valuable insights for hotel managers to focus on CRM strategies that enhance customer satisfaction and loyalty.