Firms Unlock Secrets to Successful Innovation, Boosting Economic Growth
Firms achieve successful technology commercialization by balancing and combining their technological and marketing capabilities. This balance, called capability ambidexterity, involves matching and effectively using both capabilities. When firms have high-commitment work systems, this balance is more likely to lead to success. The study looked at 262 Chinese manufacturing firms and found that having a proper balance and combination of capabilities positively affects technology commercialization success.