Business, Management and Accounting
4 years ago

Latin American firms redefine value creation in global markets for success.

Multinational Business Review
A value creation perspective on international business in Latin America: directions for differentiation between emerging market multinationals
Michel Hermans, Armando Borda

Paper Summary

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The article discusses how companies in Latin America make decisions about expanding internationally. It shows that the region's unique characteristics affect these decisions. Factors like government involvement in business, limited competition, and unstable economies shape how companies define and capture value in global markets. By understanding these differences, companies can develop better strategies for success.