The article explores how rituals in Indonesia help build social connections and values that benefit village development. By studying a specific tradition in a village, the researchers found that rituals play a key role in strengthening trust, norms, and social networks, which are important for rural tourism growth. They suggest that rituals can be seen as a form of capital that shapes social interactions and contributes to community development. This insight can enhance our understanding of different types of capital and their impact on tourism, particularly the significance of social connections.