Environmental Science
4 years ago

Marketing research reduces uncertainty and risks in decision-making process.

Economic Herald of the Donbas
Marketing Research in the Marketing Information System
Irina Pedko, V. Hordiienko

Paper Summary

The article discusses how marketing information and research help businesses make better decisions in uncertain markets. It explains how creating specialized databases can improve marketing strategies. Marketing research plays a crucial role in collecting information for decision-making, reducing risks, and managing uncertainties in the market.

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