Business, Management and Accounting
4 years ago

Revolutionize Hotel Industry: Portugal's Revenue Management Boosts Growth and Competitiveness

Advances in hospitality, tourism and the services industry (AHTSI) book series
Revenue Management in Portugal
M. Morais Ferreira, Teresa Dieguez

Paper Summary

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The article discusses how revenue management is important for hotels in Portugal to stay competitive and grow. The researchers surveyed 284 people and found that implementing revenue management can increase revenue and help hotels grow. They also discovered that more training in revenue management may be needed in the industry.