Consumer campaign boosts chilled poultry meat trade and consumption in Indonesia.
The report discusses a program focused on improving the poultry meat sector in Indonesia. The program aimed to increase trade and consumption of chilled poultry meat, study the growth of poultry meat production, enhance small-scale poultry slaughtering and cooling, and improve broiler farming practices. Key findings include successful consumer campaigns to promote chilled poultry meat, scenario studies on poultry meat production growth, advancements in small-scale poultry processing, and enhancements in broiler farming techniques.