Designers are now focusing on creating experiences rather than just objects. To help with this shift, the idea of using visual storytelling in the design process has been suggested. By incorporating storytelling techniques, designers can better evoke emotions and create more engaging experiences. A method called Storyply, which combines conceptual design and story planning, has been developed and tested. Design teams found that using Storyply helped them discuss and shape ideas in a way that focuses on the experience.