Effective supply chain management is crucial for a company's success in today's competitive market. Companies like Apple, Amazon, and Virgin succeeded by having a strong supply chain strategy. Developing and implementing the right strategy can help companies improve their product quality, increase market share, and stay ahead of the competition, especially against foreign companies. By constantly assessing the situation and making necessary adjustments like improving advertising, adjusting sales policies, and enhancing product quality, companies can enhance their services and overall competitiveness. Ultimately, a well-thought-out supply chain strategy leads to increased company stability and growth in the market.