International buyers' green focus boosts supplier sustainability and relationship value.
The study looked at how a company's focus on the environment affects its sustainable practices with its suppliers. They found that when a company cares about the environment, it leads to better green practices with its suppliers, which then improves the overall value of their relationship. The study also showed that when suppliers have advanced technology, it helps to strengthen the link between green practices and product strategies. In simple terms, caring about the environment can make a company work better with its suppliers and improve their overall business relationship.