Business, Management and Accounting
4 years ago

Boosting Customer Satisfaction and Profits Through Product Development Analysis

1 view
IOP Conference Series Materials Science and Engineering
Product Development Analysis using Quality Function Deployment
Ratnawati Susanto, Anggita Andriana

Paper Summary

The article discusses how companies can improve product quality and customer satisfaction by using Quality Function Deployment (QFD). QFD helps translate customer needs into product features, leading to better products and services. The House of Quality (HoQ) tool in QFD helps companies understand customer needs, company strengths and weaknesses, and how to prioritize customer satisfaction. By using QFD, companies can develop products that meet customer needs, leading to increased profits and customer satisfaction.

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