The article explores college students' interest in starting their own business instead of working for a company, especially during tough economic times like the Great Recession. They surveyed students in a business college to see if they preferred entrepreneurship and if fears of success or appearing incompetent influenced their choice. Results showed that many students liked the idea of owning a business, but fewer thought it would actually happen. Males were more interested in entrepreneurship than females. The link between fear of success/failure and starting a business was unclear. The job market has been tough for young workers since the recession, making entrepreneurship an appealing option for some.