Business, Management and Accounting
4 years ago

Customer Satisfaction: Key to Business Success and Financial Performance

1 view
Why Customer Satisfaction Is Important To Business
Amir Azlan Hamzah, Mohd Farid Shamsudin

Paper Summary

Customer satisfaction and loyalty are crucial for businesses in the 21st century. Customers should be seen as strategic partners, not just buyers. A study in Malaysia looked at how organizations can achieve customer satisfaction and loyalty. By reviewing over 100 articles, the researchers found that focusing on customer satisfaction and loyalty can improve a firm's financial performance.

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