Business, Management and Accounting
4 years ago

Study Reveals How People Overvalue Possessions, Fear Loss, and Resist Change

1 view
Jurnal Bina Manajemen
KAJIAN LITERATUR ENDOWMENT EFFECT, LOSS AVERSION DAN STATUS QUO BIAS DALAM PENGAMBILAN KEPUTUSAN
Bayu Laksma Pradana

Paper Summary

The article discusses how people value things more when they own them (Endowment Effect), fear losing more than gaining (Loss Aversion), and prefer sticking to the status quo (Status Quo Bias). Researchers conducted experiments to support these ideas.

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