SWOT analysis saves struggling companies, boosts competitiveness in market.
Strategic planning helps companies plan for the future by identifying their goals and purposes. A case study on a small telecommunications company showed that without strategic planning, it struggled to grow and compete in the market. By using a SWOT analysis, which looks at strengths, weaknesses, opportunities, and threats, the company was able to understand its current situation and develop strategies to improve its competitiveness. This analysis helped the company identify areas for growth and stay relevant in the industry.