Business, Management and Accounting
4 years ago

Brand loyalty and recommendations drive women's personal care product purchases

International Journal of Research
Personal Care Products: A Study on Women Consumer Buying Behaviour
Rambabu Lavuri, D. Sreeramulu

Paper Summary

Related papers

Business, Management and Accounting
3 years ago

Personal factors have biggest impact on consumer buying behavior for brands

Consumer Behavior
Covid-19 SME Impact
Economic Security
1 view
Business, Management and Accounting
3 years ago

Gender influences consumer buying behavior on branded sports products, study finds.

Brand Consumption
Retail Behavior
1 view
Business, Management and Accounting
3 years ago

Local skin care products in Kota Kinabalu gain popularity among consumers.

Brand Consumption
Strategic Thinking
Social Media
1 view

The study looked at how women choose personal care products. They surveyed 172 women and used statistics to analyze the data. The results showed that factors like brand name, quality, price, and brand loyalty influence what products women buy. Recommendations from salespeople, previous experiences, and references from friends and family also play a big role. Factors like marital status and education are linked to buying personal care products. Overall, brand loyalty, brand name, and product quality strongly affect women's buying behavior.