The article analyzes sustainable consumption in Brazil, focusing on how different income levels and household types buy sustainable products. They used data from the Brazilian Ministry of the Environment and household surveys to predict demand for sustainable goods and its effects on production, jobs, and income. By 2050, Brazil is expected to see an increase in organic product consumption, benefiting all households, including the poor, due to rising incomes and changing preferences. This shift towards organic products could lead to more production, job opportunities, and higher incomes for families.