Business, Management and Accounting
4 years ago

Revolutionizing Customer Relationships in Business Services: Bulgaria Leads the Way

Izvestiya Journal of the University of Economics – Varna
Customer Relationship Management in the Field of Business Services
Евгени Станимиров

Paper Summary

Customer relationship management (CRM) is important for businesses in the services sector. The article focuses on how companies in Bulgaria improve interactions with customers and manage their customer portfolio. By using a strategic CRM process and analysis tools, the article identifies ways for companies to enhance their CRM practices.

Related papers

Business, Management and Accounting
4 years ago

Revolutionizing Banking Services: How IT is Transforming Customer Relationships

Customer Relationships
User Acceptance
Business, Management and Accounting
5 years ago

Revolutionizing Customer Loyalty: How CRM is Shaping Banking Competition

Customer Relationships
Customer Equity
Retail Behavior
Business, Management and Accounting
6 years ago

Revolutionize Customer Relationships with Cutting-Edge CRM Software in Business

Customer Relationships