Women's professional football has made great progress recently, with top clubs investing in the women's game. However, the Covid-19 pandemic has put the future of women's football at risk due to challenges in professionalization and commercialization. Additional investments are needed in the short term to help the women's game grow, but long-term sustainability is uncertain due to operational and financial challenges. The chapter focuses on why women's professional football in Denmark is particularly vulnerable during the current economic turmoil in the sports industry.