The goal of the study was to find ways for HelloFresh to make the food industry more sustainable. They used interviews and research to figure out three main strategies: making food production better, reducing food waste, and changing what people eat. The study found that the main problems are that stores don't care much about sustainability, people don't usually choose sustainable foods, and there's no shared plan for sustainability in the food supply chain. The solution they came up with is called 'Together Towards Better', which aims to encourage sustainable choices and cooperation in the food industry.