Business, Management and Accounting
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Enterprises Revolutionize Marketing Strategies in Big Data Era for Success

Lecture notes in electrical engineering
Analysis of Marketing Strategy of Enterprises in the Era of Big Data
Jia Jing, Lu Chen

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In the era of big data, companies are using technology to collect and analyze large amounts of data to improve their marketing strategies. By adapting to market changes and using modern information technology, businesses can enhance their competitiveness. This study explores how big data impacts marketing strategies and suggests effective ways for companies to improve their marketing abilities. By leveraging big data, companies can develop successful marketing strategies and stay ahead in the competitive market landscape.