Business, Management and Accounting
4 years ago

Silesian companies gain competitive edge with strategic positioning in 2019.

SHS Web of Conferences
Influence of competitive advantage on competitive positioning of Silesian companies in 2019
Olaf Flak, Grzegorz Głód

Paper Summary

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The article explores how different types of competitive advantages affect the competitive positioning of companies in Silesia, Poland in 2019. The researchers conducted a survey where respondents answered questions about competitive advantage and competitive positioning. They found that certain types of competitive advantages have a significant impact on how companies position themselves in the market.