The study looked at how different sources of information from food service franchisors affect customers' intentions to visit in the short-term, mid-term, and long-term. They surveyed 302 people and found that customer experience and provided information significantly influence short-term visit intentions, while word-of-mouth does not. All three factors influence mid-term visit intentions, but only customer experience and word-of-mouth affect long-term visit intentions. This research can help food service franchisors choose effective marketing channels for their strategies.