Business, Management and Accounting
4 years ago

Customer pressure drives firms' product innovation success in competitive markets.

European Journal of Innovation Management
Role of managerial perception of competitive pressures in firms' product innovation success
Pankaj Kumar Medhi, Ashita Allamraju

Paper Summary

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Managers who see customer pressure as important for innovation decisions tend to have more success in creating new products. This study used data from a survey to show that focusing on customer needs can lead to better innovation outcomes for companies. By considering different types of competition, managers can choose the right innovation activities for their firms, increasing the chances of success.