Business, Management and Accounting
4 years ago

AT&T's $4 Billion Mistake: Why Negotiators Make Poor Decisions.

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WHY NEGOTIATORS MAKE POOR DECISIONS

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Negotiators can make poor decisions when agreeing to deals. For example, AT&T agreed to buy T-Mobile for 39 billion but didn't realize regulators would block the deal. This led to AT&T backing out and having to pay a 4 billion fee, much higher than usual.