Business, Management and Accounting
4 years ago

Creating Customer Value Leads to Unbreakable Loyalty in Rural Retailing.

Management Insight - The Journal of Incisive Analysers
IMPACT OF PERCEIVED VALUE ON CUSTOMER LOYALTY
Shailesh Pandita, Sushil Kumar Mehta

Paper Summary

Related papers

Business, Management and Accounting
5 years ago

Unhappy customers could be costing companies millions in lost profits.

Customer Relationships
Customer Equity
2 views
Business, Management and Accounting
6 years ago

Unlocking Future Profits: How Customer Analysis Shapes Business Decision-Making

Customer Equity
Customer Relationships
Statistical Control
2 views
Business, Management and Accounting
7 years ago

Predicting Customer Lifetime Value Early Boosts Firm Success and Profits

Customer Equity
Customer Relationships
Retail Behavior
2 views

The article explores how creating value for customers impacts their loyalty in rural retailing. By satisfying customers' needs and increasing their satisfaction, businesses can attract and retain customers, leading to repeat purchases and long-term relationships. Customer loyalty is crucial in today's competitive market, providing a significant advantage for businesses. The study focuses on the relationship between Customer Perceived Value, communication, and customer loyalty in rural retailing.