The article explores how the insurance market in Ukraine is evolving by looking at the top-rated insurance companies. The researchers used methods like analysis and comparison to study insurance payments, types of insurance in Zhytomyr region, and the impact of COVID-19 on the market. They found that the number of insurance companies is decreasing due to government regulations, and there is a need to increase public trust in order to boost life insurance. The study also identified the types of insurance most affected by the pandemic and suggested ways to improve the insurance market in Ukraine.