The article reviews the latest trends in electric motors for electric and hybrid vehicles from major car brands like Jaguar, Tesla, and Toyota. It focuses on the design and performance of permanent magnet traction motors, discussing electromagnetic and mechanical features, as well as trends in magnetic materials. Key performance numbers like power density and motor speed are compared, highlighting advancements in motor design and performance. The goal is to showcase the state-of-the-art in electric traction motors and provide insights into future concepts and trends.