Consumers Avoid Healthy Choices, Opting for Unhealthy Defaults Instead.
The article shows that people tend to avoid healthy food options when they are the default choice, preferring unhealthy options instead. Several studies found that even though healthy defaults can encourage healthy choices in the moment, people tend to choose environments with unhealthy defaults over those with healthy ones. This behavior negatively affects sales and customer loyalty in restaurants and shops. In real and hypothetical scenarios, participants consistently avoided healthy defaults, showing a strong preference for unhealthy options.
