The article discusses how technology has improved E-Commerce and Customer Relationship Management (CRM). Businesses need to attract and keep customers to succeed, and technology has made this easier. Technologies like Augmented Reality, Artificial Intelligence, Voice Search, Chatbots, and Blockchain have revolutionized E-Commerce. These advancements help companies provide better services, improve customer experiences, and make transactions more secure. The focus is on how E-Commerce has evolved, the use of CRM, leading E-Commerce companies, and recent trends in the industry. Overall, technology has made E-Commerce more efficient and cost-effective for businesses.