Emerging-market firms revolutionize global economy with innovative internationalization strategies.
The article discusses how companies from developing countries are expanding globally. It looks at how these companies are different from others, what new ideas they bring, and why they go international. The researchers suggest that studying how the home country's economy affects these companies can help us learn more about them. They focus on four areas that can give us valuable insights: making things cheaper, creating new types of contracts, moving up in the market, and dealing with different rules and regulations.