Business, Management and Accounting
4 years ago

Maximizing Customer Knowledge Boosts Hotel Performance in Malaysia

Asian Journal of Accounting and Governance
Establishing Customer Knowledge Through Customer Accounting in Tourism Industry: A Study of Hotel Sector in Malaysia
NULL AUTHOR_ID, Amizawati Mohd Amir, NULL AUTHOR_ID, NULL AUTHOR_ID

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The study looked at how using customer accounting can help hotels in Malaysia understand their customers better and improve their performance. They surveyed 112 hotel managers and found that analyzing customer profitability and valuing customers as assets can lead to better customer knowledge. This, in turn, can help hotels make decisions that improve their overall performance. The study suggests that using customer accounting techniques can be crucial for hotels to succeed and stay competitive in the tourism industry.