Business, Management and Accounting
4 years ago

Loyalty programs boost store loyalty through customer satisfaction in Indonesia.

Jurnal Aplikasi Manajemen
IS THE LOYALTY PROGRAM EFFECTIVE IN CREATING LOYALTY PROGRAM SATISFACTION AND STORE LOYALTY? AN EVIDENCE FROM INDONESIA RETAIL INDUSTRY
Dimas Hendrawan, Rila Anggraeni

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The loyalty program in retail stores can increase customer satisfaction and loyalty. By offering special benefits to frequent shoppers, retailers can keep customers coming back. A study in Indonesia found that loyalty programs make customers happier, which in turn makes them more loyal to the store. However, just having a loyalty program isn't enough to guarantee store loyalty. The key is to make sure customers are satisfied with the program. Retailers should focus on making their loyalty programs more exclusive and attractive to keep customers coming back.