The article discusses the importance of objectivity in social research, especially in qualitative studies. It explores how social researchers view objectivity and the challenges they face in maintaining it. The goal is to help new researchers improve their skills in qualitative research. The study highlights the increasing use of qualitative research in developed and developing countries and how it delves into human behaviors and cultural settings. The ever-changing nature of human interactions makes social research more subjective, raising questions about objective research. The paper encourages novice researchers to focus on developing qualitative research methods instead of traditional deductive approaches.