Business, Management and Accounting
4 years ago

Revolutionizing customer relationships: E-CRM shaping the future of marketing.

Asian Journal of Multidimensional Research
Managing relations through electronic-customer relationship marketing [E-CRM]
Parminder Kaur

Paper Summary

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The article discusses how marketing has shifted from focusing on relationships to transactions over time. It explores the use of electronic tools like the internet to manage customer relationships, known as E-CRM. The main challenge is providing customers with the right information at the right time. The paper covers Relationship Marketing, CRM, and E-CRM concepts, elements, benefits, and challenges. It aims to be a helpful resource for marketing researchers and practitioners.