The study aimed to find out what factors affect the performance of small and medium businesses in Kosovo, focusing on the role of Information Technology. By analyzing data from 500 SMEs in Kosovo, the researchers found that factors like the age of the entrepreneur, the age of the business, and the use of the Internet were important for SME profitability. They also discovered that introducing new marketing methods can help SMEs grow. The study suggests that using Information Technology can significantly impact the success of SMEs in Kosovo.