Agricultural and Biological Sciences
4 years ago

Consumers driving sustainability in beverage industry with eco-conscious purchasing decisions.

3 views
Sustainability
Sustainability in the Beverage Industry: A Research Agenda from the Demand Side
Carla Rodríguez-Sánchez, Ricardo Sellers Rubio

Paper Summary

The beverage industry is focusing on sustainability due to changing consumer preferences. Consumers now consider environmental and social factors when making purchasing decisions. To promote sustainable consumption, more research is needed to understand what drives these choices.

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