Business, Management and Accounting
4 years ago

Global marketing strategies revolutionize product development in multinational companies.

International Journal of Scientific Research and Management (IJSRM)
Global Marketing Strategic Approaches on Multi National Companies Product Development
Stavros Kalogiannidis, Katerina Melfou, Olympia Papaevangelou

Paper Summary

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The article explores how multinational companies use marketing strategies to develop and promote their products globally. By analyzing previous studies, it shows how these strategies impact product development. The study focuses on the 4Ps of marketing (product, price, place, promotion) and how they influence product development. The findings can help managers improve business performance by implementing effective marketing strategies.