Business, Management and Accounting
4 years ago

Customer satisfaction drives loyalty: Insurance companies reveal key strategies for success

Ramanujan International Journal of Business and Research
Customer Orientation and Loyalty: Opinionistic Survey of Executives
Kanwal Jeet Singh

Paper Summary

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The main goal of the research was to understand how general insurance companies focus on customers and build loyalty. The researchers used a survey with executives to gather opinions. The findings show that having a good customer database, staying in touch with customers, and managing service processes are key for customer satisfaction. Handling complaints well and having clear points of contact are crucial for building customer loyalty.