Loss of self-control in decision-making may be due to how we perceive time. Instead of discounting future rewards consistently, we tend to value immediate rewards more. This inconsistency is likely linked to how we perceive time passing. Our brains may not accurately judge the duration of time, leading to impulsive choices. This could explain why people and animals often prefer immediate rewards over larger, delayed ones. Further research is needed to understand the neural mechanisms behind this phenomenon.