Study reveals losses framing increases risk taking behavior in real decisions
The study looked at how people make decisions in real life when they are unsure about the outcome. They asked 261 people about recent decisions they made and found that when choices are presented as a sure thing versus a risky option, people are more likely to take risks if the potential loss is emphasized. The type of decision being made also affects risk-taking behavior. People's attitudes towards risk don't change based on whether the consequences are about money or something else. The way a decision is presented (framed) has a bigger impact on risk-taking than sticking with the current situation (status quo).