The article discusses the value of nature's services to human societies. It explains that although it's tricky to put a monetary value on these services, it's more crucial to encourage their preservation. The author suggests that economic principles can help us understand this but stresses that estimating the value of nature isn't as vital as creating the right incentives to protect it. Incentives for conservation are key, while putting a price tag on nature's services isn't the most critical factor. So, it's not just about valuing nature but about giving reasons for safeguarding it.