Second chance offers in auctions lead to higher bids and revenue
The article explores how sellers might offer non-winning bidders a second chance to buy at their bid price after an auction. Different auction types were studied to see how this second chance offer affects bidder behavior. The study found that in most auctions, bids are lower when a second chance offer is possible, but higher than if the offer is guaranteed. Risk-averse bidders tend to prefer second price or English auctions over Vickrey auctions. Overall, the first price auction was shown to generate the most revenue compared to other auction types.