The book "The Achieving Society" explores how people's desire to achieve success influences economic growth. It argues that cultural customs and motivations, like the drive to achieve, play a big role in shaping a society's economy. By looking at historical events and cultural influences, the book suggests that societies with a strong motivation for achievement tend to see more economic progress. It also proposes that developing countries can boost their economic growth by encouraging and supporting their citizens' desire to achieve. Ultimately, the book suggests that people's motivations and values can have a big impact on a society's economic future.