The study looked at how service quality, price, and customer value affect customer satisfaction at a motorbike workshop. They found that service quality and price both have a positive impact on customer satisfaction. Customer value also plays a role in determining how satisfied customers are with the service they receive. Overall, these factors explain 65% of customer satisfaction at the workshop, with the remaining 35% influenced by other factors not examined in the study. This research suggests that improving service quality, setting reasonable prices, and emphasizing customer value can lead to higher levels of customer satisfaction.