The article investigates factors affecting the financial performance of life insurance companies in Pakistan. They looked at things like liquidity, premium growth, debt, and market share. The study found that factors like liquidity, underwriting risk, and equity capital have a positive impact on financial performance. However, tangibility, market share, and GDP do not show a significant relationship. This research can help insurance companies improve their premium collection and market presence, and it can also benefit new companies entering the market.