The article discusses why the term capitalism is being used more often and how different social sciences can help us understand the changes happening in capitalism. It explains that capitalism is not just about markets but also about social relationships and how things change over time. The 90s were important for studying modern societies because capitalism is good at creating new things and making big changes. Social sciences like economics, politics, and sociology all have something to say about capitalism. The article looks at how economic sociology and new political economy can help us understand capitalism better. It suggests that a theory called regulation theory could also be useful in studying capitalism.