The article explores how people's fear of regret affects their decisions when faced with risky choices. The researchers found that individuals who are more afraid of regret are more likely to take risks, especially when the potential payoff is very high. On the other hand, some people actually seek out the feeling of elation that comes from taking risks. These findings suggest that our emotions play a big role in how we make decisions, and that our attitudes towards regret and elation can influence our choices.