Real estate companies need to be valued accurately to attract investors. Different methods like multiples, net asset value, and discounted cash flow are used for this. The paper critically assesses these methods, focusing on their strengths and weaknesses. The multiple method looks at recommendations from financial analyst associations. Net asset value involves appraising company assets and liabilities. Discounted cash flow considers factors like discounting rates and hidden assets. Accurate valuation is crucial for both listed and non-listed real estate companies.