The article explores how risk aversion and price uncertainty affect investment decisions. It introduces a new perspective by considering risk-averse investors without complete markets. The researchers identify a critical output price that determines when it's best to invest or hold off. They use specific utility functions to analyze how risk aversion and price uncertainty impact investment choices. The study shows that risk aversion leads to less investment, especially for larger investments. It also reveals that higher price uncertainty makes delaying investments more valuable, especially for highly risk-averse individuals. Additionally, the researchers provide formulas for how risk-neutral investors are affected by changes in certain factors.